AIDWA

MMG Questionnaire

Media Monitoring Group (MMG)
(All India Democratic Women's Association-AIDWA)
MMG Questionnaire on Portrayal of Women in Media
(Specifically in advertisements in Print and Electronic Media)
   
1. Name: M / F
2. Education:  
3. Age :  
4. Profession  
5. Address:  
6. Phone No:  
   
1. Which Newspaper(s)/Magazines do you read regularly ?
Newspapers: Magazines:
2. What do you feel about the portrayal of women in the ads there? Is it
a) Indecent and demeaning b) Traditional and discriminatory
c) Positive and satisfactory d) Unsatisfactory and highly objectionable
3. Do you go through the supplements of the daily newspapers?
a) Yes - regularly b) No
c) Only sometimes d) Occasionally a casual look
4. Any two things on portrayal of women that you like in these supplements.

a)

 

b)

 

5. Any two things on portrayal of women that you find objectionable in them.

a)

 

b)

 

6. What do you feel about the portrayal of women in the ads on T.V Channels ? Is it

a) Indecent and demeaning b) Traditional and discriminatory
c) Positive and satisfactory d) Unsatisfactory and highly objectionable
7. Can you specify some ads which you do not like and find objectionable
a)
b)
c)
8. Can you specify some ads which you like
a)
b)
c)
9. How do you think these ads affect our society ?  
a) Strengthens devaluation of women b) Leads to increase in crime against women
c) Reinforces traditional roles for women d) All the above
e) No impact  
10 What are your suggestions for intervention ?
a) To launch awareness campaign against them b) Need for protests
c) To target manufacturing companies d) To lodge complaints to concerned monitoring authorities
e) All the above f) Any other
11 How can you help us ?

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