Mmg Titan Discount

26 August 2004  
Managing Director
Hindware Sanitary ware & Industries Ltd.
Corporate Office
Dear Sir/Madam,
We would like to lodge our strong complaint and protest against the recent advertisement for your product ' Opal Range' that is being printed in various newspapers and magazines.(Reader's Digest-August 2004)
Your advertisement shows your bathroom accessories hanging from a woman's belly button and shows her crotch. This kind of use of women's body is highly objectionable , as various manufacturing companies surely can not stoop to a level of commodifying a woman's body to sell their products. This disgusting reduction and trivialisation of woman's body for the sale of products is indecent and demeaning and is a blatant violation of 'Indecent Representation of Women's( Prohibition) Act, 1986, which strictly prohibits-'depiction in any manner of the figure of a woman ,her form or body or any npart thereof in such a way as to have the effect of being indecent , or is likely to deprave , corrupt or injure the public morality nor morals.
Your advertisement also goes on to defy the advertising codes prescribed by the ASCI and the Govt of India.
In the light of the above objections, we ask you to take this ad back within two weeks and make sure it is not printed again. In case its not taken back, we would feel compelled to report the matter to higher authorities and take appropriate action against your firm.
Thank you,
Kamakshi Malhotra
Media Monitoring Group