The All India Democratic Women’s Association (AIDWA) calls for Midas Care and the sponsors of the internet and TV advertisement for “Clean and Dry Intimate Wash”- a cosmetic product for women claiming to provide “freshness + fairness”. AIDWA is deeply outraged by the visual depiction which shows the extent of the perversion of the company and the promoters of the ad. This advertisement in the name of personal care shows graphic and intimate details of a woman’s body which is demeaning and derogatory to women. It also promotes racist stereotypes equating fairness with beauty.
The advertisement constitutes an offence under Clause S3 of the Indecent Representation of Women's Act, Section 292 of the Indian Penal Code and Section 67 of the Information Technology Act, 2000 along with the relevant rules and regulations.
AIDWA demands that the ad should be withdrawn immediately. AIDWA is taking up the matter with the I&B Ministry demanding appropriate action against the advertisers, and the concerned company, as also for the formulation of a regulatory framework to prevent the proliferation of such portrayals of women in the media. The AIDWA Media Monitoring Committee is filing a complaint against the advertisement and the agency responsible for it with the Advertising Standards Council of India.
DOZENS of children at the ward no. 100 of BRD Medical College hospital, Gorakhpur met their tragic death during the fatefull night of August 10-11 this year. This was not merely an accident. It was…
In the village of Karimati in Jharkhand, Koili Devi, the mother of 11-year-old Santosh Kumari, who had died of starvation, had to flee her home as she was attacked by local goondas reportedly because…
Simdega district in Jharkhand, with a large tribal population, and chronically beset by high levels of malnutrition and ill health, has shot into the national news recently for all the wrong reasons…
One of the first women in South India to be arrested by the British, Janaki Ammal, born in 1917, was already an accomplished performer at age 12. Her early life was spent in penury. She lost her…
Zahid Ali of village Bichhiya thus narrated the incident of his five year old daughter, Khushi. She ran high fever and was taken to a nearby doctor. Next day, the girl started vomiting and trembling…
